Boeing once launched a new series of airplanes – 787 Dreamliner – in its headquarters, Seattle. In an unprecedented move – for marketing in general and Boeing in particular – the launch event was broadcast live via webcast in nine languages across 45 countries.
In all, the 787 premiere potentially reached 100 million or more viewers, making it one of the largest corporate TV and Internet broadcasts in history at that time.
To date, hundreds of customers worldwide have ordered thousands of airplanes worth hundreds of billions making the Dreamliner one of the most successful commercial airplane launch in history.
And what’s the ‘ah marketing’ bit in it, you ask?
The launch was meticulously designed to be on 8th July 2007.
So…you ask?
The 787 was launched on 7-8-07.
Ah marketing!
P.S: Americans use month first and then the date. Remember 9-11.