Hi, I am Satheesh Krishnamurthy
Nice to Meet You!
Nice to Meet You!
First and foremost, I am a hardcore Madras-born, bred and brought up guy.
I am an M.B.A from Temple University, U.S.A following my M.Com from University of Madras. At Temple University, I was under a full scholarship and served as a Research Assistant in the Marketing Department, assisting faculty in research work and teaching marketing courses to under-graduate students.
Post my MBA I worked at the Institute of Survey Research, a leading social research organization in the U.S for close to two years before returning to India at the end of 1993.
I started my professional career at Cavinkare where, as Brand Manager, I took its flagship brand to national identity and helped modernize its image and rendered it in tune with the times.
I then served McCann Erickson, the world’s largest advertising agency, handling Unilever’s skincare brands, before heading its Strategic Planning Cell.
Later on, I moved to ESPN CricInfo, the world’s largest cricket digital information company, where I headed Marketing & Business Development. I rounded up my 9 to 5 career at Javagreen, a Reliance company, where I served, albeit briefly, as the Director of Marketing.
Presently I am a Brand Consultant, offering Strategic Marketing, Branding and Communication advice to small and medium-sized firms across Tamil Nadu. My clients range from fast-growing brands in retail to real estate, furniture to foods and eye care to hi-tech companies.
Apart from consulting and creative assignments, I teach advanced marketing courses in prestigious B-Schools and I also conduct marketing workshops in companies, banks, clubs and business associations across Tamil Nadu.
Besides my professional commitments, I like to write books in Tamil. I have written seventeen books so far – in the fields of marketing, advertising, strategy and cricket. Some of my books have been released in audio format by Storytel, the Swedish audiobook streaming company.
I have been a regular columnist in The Hindu (Tamil) for more than six years. My articles, interviews and quotes regularly appear in other Tamil magazines as well.
Though I don’t watch movies now, I have worked with leading Tamil film directors on the script and dialogues for a few films!
I help build brands. In Tamil. In Tamil Nadu. Inside Tamilian minds!
If Tamil Nadu is your travel, take me for a map. I have wandered and wondered every inch of this land. I have worked with tiny, small and medium firms. Across categories. Across geography. Won many a battle. Manoeuvred many a ditch. Grew many a brand. And learned a lot along the way!
Tell me, what can I do for you!
10+ books. 100+ blogs. 200+ articles. And counting. How many have you read?
Boost your brand. Train your team. Wow your wards!
My speaking sessions – in classrooms and in corporate dens – cover from the preamble to the applied aspects of various topics in marketing and branding.
I supplement curricular content with practical bearings and implant value quotients to textual lore through my sessions.
Speech
In my speaking assignments, I capture current titles, trends and theories in the marketing milieu and present the core of managerial concerns in encapsulated sessions. Give me a little of your time and I will give a lot of my experience!
Workshops
My workshops attempt to demystify the marketing process with practical, inspiring and out-of-the-box advice from best industry practices and proven ideas. My workshops are filled with fun and the following features.
PowerPoint Presentations: Critical principles and innovative concepts borrowed from the academia, management literature and proven marketing models will be presented.
Case Studies: Live contemporary case studies from the Indian corporate den will be presented and analyzed to illustrate the theories and techniques.
Academia
As a visiting faculty in prestigious B-schools handling marketing subjects, I attune students to serve the specifics of the corporate world and entrepreneurial rigours.
With experience in consultancy and pedagogy, I have sensed how we can equip wards with a value-embedded study to meet the needs of the corporate world.